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Big questions.
Sharp insights.

About Us

Since 2020, we have grown into a multi-sport consultancy driven by a passion for answering the industry’s most challenging questions. Our model uses machine learning to constantly evolve and deliver timely and validated ratings. Unlike many other consultancies, these ratings have been battle-tested by clients against the betting markets - providing credibility and reliability to the quality of our ratings.

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Meet the Leadership

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CEO

Jon Godfrey

Jon's passion and dedication for Pluto has guided the company to what it is today: one of the leading consultancies in its field.

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Managing Director

Henry James

Henry brings unwavering commitment and strategic vision, guiding the company’s growth and innovation.

Trading Director

Alex Bracey

With more than ten years in the sports trading industry, Alex provides strategic expertise and insights that are invaluable to the team.

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Want to Learn More?

If you're a football club looking to gain an edge in recruitment, we’d love to show you how our bespoke data solutions and global player analysis can support your goals. Get in touch to explore how we work — or request a tailored presentation for your team.
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Want to be part of the team?

As a growing company, we are always interested in hearing from bright, motivated people with experience at the cutting edge of sport or any other industry with transferable skills. To express your interest in joining the team, please click on the link below to our careers page.
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